Client: "Jenn, we're launching a new kind of baby & kids store in Mill Valley, CA. We want to build a brand that represents us at every touchpoint. We want it to be whimsical and sweet, and it has to *speak* to both the kids and the moms who shop with us. It's luxury all the way, but our vibe is totally approachable.
We partnered with Baby & Kids Co. to develop a dynamic brand identity through an array of sophisticated printed design pieces tailored to the owner's vision and the unique challenges of a small business. Specializing in luxury baby goods and furniture, the company faced the challenge of significant upfront investment in high-quality, warehoused inventory.
Leveraging our extensive knowledge of the printing industry, we crafted versatile design solutions that fulfilled multiple purposes—often achieving double or even triple duty. This strategic approach not only supported the brand's growth but also empowered our client to acquire essential materials without the burden of large inventory costs. As a result, Baby & Kids Co. was able to maintain financial flexibility while delivering exquisite products and brand cohesion to their customers.
